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Education
Our educational programs focus on immediately applicable business strategies, while still keeping an eye towards the future. The program is built with a CEO in mind and sessions are designed to stimulate thinking and discussion.
 
Sunday, February 5
8:00 – 11:30 am
Building & Communicating the Home Care Value Proposition
This half-day workshop is designed to help you understand the forces that impact legislative decision-making and strategies for effectively communicating the home care value proposition — enhancing your ability to influence the direction of the healthcare discussion in your state and in Washington.
The Home Care Message: Perceptions & Challenges
Former US Assistant Secretary of Health and Human Services, Ben Sasse
will provide an insider's view on the mechanism of government decision-making, the challenges home care faces in communicating its value proposition, and the opportunities to become an important player in the evolving healthcare environment. Nominated by President Bush and unanimously confirmed by the Democratic Senate to the fourth-ranking position in the government's largest-budget agency, Sasse led policy, planning, and research functions across the Department's eleven operating divisions, with a special focus on Medicare, Medicaid, and the Food and Drug Administration.
Mastering Your Message: Lobbyist Focus Group
Based on years of Washington insider experience, this panel of accomplished lobbying experts will discuss the principles of beltway influence, as well as the key levers of change. What strategies are effective? What types of communication are meaningful to legislators and their key staff members? How do you help lawmakers recognize the fiscal and medical value of home care and hospice? What is the likely impact of the 2012 elections on the healthcare debate?
Panelists (from l to r):
Advocacy in Action: Provider Best Practices
Individual agencies can make a significant impact on the healthcare debate, both on a state and national level. Hear success stories from these providers, and the approaches they employed to influence the direction of policy. How do you get access and develop relationships with key legislators? What are some key tools? How can you get your employees, clients and family members engaged?
Panelists (from l to r):
Monday, February 6
8:00 – 9:00 am
Great by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite Them All
How do you become a great company in a world full of uncertainty and change?
Not surprisingly, leaders and companies that succeed in trying times do things very differently — breaking free of conventional thinking to achieve exceptional performance and position their companies for sustained success. Dr. Morten Hansen is the co-author with Jim Collins of a newly released book, Great by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite Them All. Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Morten Hansen will enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times. This presentation is contrarian, data-driven and uplifting. Distilling years of intensive research, he'll outline the leadership behaviors, strategies, and management practices that are needed to turn times of change into a positive, transformative engine for your organization.
Keynote Speaker: Dr. Morten Hansen
Professor Hansen's research focuses on collaboration, innovation, corporate transformation and building great companies. He has been published in several leading journals, including the Harvard Business Review, and his research has been covered by the New York Times, The Wall Street Journal, and The Economist.
Morten Hansen is a management professor at University of California, Berkeley (School of Information) and at INSEAD, France. Formerly he was a professor at Harvard Business School, where he taught leadership, general management and corporate change in the MBA and executive education programs. He holds a Master's degree in Finance from the London School of Economics and a Ph.D. in Business Administration from Stanford University where he was a Fulbright Scholar. In addition to his academic career, Professor Hansen is a senior management consultant for Boston Consulting Group.
9:30 – 10:30 am
Ahead of the Curve: Competitive Positioning Choices in Uncertain Times
In this rapidly evolving environment, choices you make today will have a far-reaching impact on the future of your organization This session will help you assess your current business model and how it fits in an era of healthcare reform and economic uncertainty. How do you identify viable opportunities and partners for optimal returns? What are the emerging payment, regulatory and economic pressures that will impact your strategy and bottom line?
Guy Masters, Senior Vice President, The Camden Group 9:30 – 10:30 am
Hospital Executive Focus Group: Becoming a Best in Class Preferred Partner
What do hospitals need and expect from their home care partners? Panelists from a broad array of hospitals and hospital affiliates will discuss how home care providers can achieve best-in-class, preferred partner status with their referring hospitals. The panel will explore the readmisson expectations for hospitals in depth and show you how and where you can help your local hospitals meet these new expectations and manage issues related to length of stay, bed flow, and repeated ED visits.
Panelists (from l to r):
9:30 – 10:30 am
Preventative Care or Care Coordination? Choosing the Right Path for Your Organization
Outcomes-based at risk reimbursement will require a focus on preventative care as well as care coordination. Can you do both? Which provides the best potential return? What are the implications for your existing business? What resources are required? How will your choice affect your relationships with key partners in the healthcare continuum? In this session, panelists will discuss their perspectives on the future of home care, and their views on the opportunities and challenges offered by each strategy.
Panelists (from l to r):
9:30 – 10:30 am
The New Wave in Chronic Disease Management: Mobile Health
Traditional population management is falling short because of its inability to drive engagement and to close the loop between patients and health care providers. This session will focus on an emerging technology to address these challenges: mobile health (Mhealth) applications. Armed with a mobile phone and web access, learn how patients achieve behavior change and enhanced compliance, while fostering increased connectedness with healthcare providers.
Panelists (from l to r):
11:00 am – 12:00 pm
Collaborating with Managed Care: Quantifying the Home Care Value Proposition
As home care agencies and other post-acute providers seek to forge partnerships with managed care organizations, it's clear that we need to speak their language: outcomes and costs. In this session, you’ll get an inside look into how Priority Health, a 650,000 member HMO, evaluates the efficacy of post-acute providers. In addition to identifying quality providers, the criteria also highlight the power of post-acute providers to control costs and improve outcomes. How does your agency stack up?
Panelists (from l to r):
11:00 am – 12:00 pm
Marcus Welby No More: The New Visiting Physician Model
A growing body of evidence shows that physician house calls reduce readmissions and other healthcare expenses, providing a compelling rationale for offering visiting physician services. In this session, expert panelists will share their experiences providing acute, hospital-level care and home-based services to patients who would otherwise require inpatient care. Should you consider adding visiting physicians? And if so, how? How will this affect relationships with hospitals and physicians? What are the risks — and rewards?
Panelists (from l to r):
11:00 am – 12:00 pm
M&A Forecast for Home and Hospice Care
Volatile capital markets and the latest round of reimbursement cuts has created new uncertainty in healthcare M & A, slamming the brakes on acquisitions in home and hospice care. In this session, experts will provide insight into the status of the M & A scene, as well as their forecast for the future. What kinds of companies are attractive acquisition targets even now? With pent up demand and an oversupply of assets, when will the dam on M&A activity break?
Panelists (from l to r):
9:30 – 10:30 am
Identifying and Developing Leaders in Your Organization
The need for strong leaders in home and hospice care has never been greater. How do you identify and develop a team of leaders who can not only deal with the demands of the new healthcare environment, but who can be catalysts for change in your organization? In this thought-provoking session, leaders from progressive home care organizations will share the strategies they are using for identifying and developing leadership talent.
Panelists (from l to r):
9:30 – 10:30 am
Bridging Home Care and Population Management
The care coordination revolution is enlisting previously disconnected partners. Those responsible for people and populations, those responsible for care episodes, and those responsible for daily living assistance: all are coming together in the quest for value. This presenter will share new research conducted in the case management and disease management sectors related to identifying and closing gaps in care transitions between different settings, services and providers.
Tracey Moorhead, President & CEO, Care Continuum Alliance 12:15 – 2:00 pm
Washington Insiders Debate the Future of Home Care
In the face of massive budget deficits, a weak recovery and aging baby boomers, the elections of 2012 will set the direction for healthcare reform for many years to come. This panel will offer a frank forecast of the political and financial dynamics that will shape healthcare and impact the future of home care and hospice.
Panelists (from l to r):
8:00 – 9:00 am
Home Care 2020 Town Hall: The Role of Home Care in the Healthcare Future
What does the future hold for home care? With healthcare reform, budget cuts, regulatory scrutiny and economic uncertainty, it's clear we're entering a period of transformative change. Payment reform is sure to produce an emphasis on cost control and outcomesbased payments. Healthcare silos are breaking down and inter-segment competition is heating up. How will these changes affect home care providers, and the segment as a whole? We're gathering key providers with a variety of perspectives in an amphitheater-style forum to debate the future of healthcare and the role of home care.
Panelists (from l to r):
Spouses Welcome!
Tuesday, February 7
11:00 am – 12:00 pm
The Patient-Driven Healthcare Future
In this inspirational keynote session, James Heywood will paint a picture of a future where new data sharing models combined with social networks will radically transform the system, enabling patients to improve their care while actively partnering with industry to accelerate and influence the development of new treatments — improving lives, saving money and delivering more value.
Keynote Speaker: James Heywood
One of Fast Company's “10 Most Creative People in Healthcare”, James Heywood is an MIT engineer who entered the field of translational research and medicine when his brother Stephen was diagnosed with ALS in 1998 at the age of 29. Shortly after Stephen was diagnosed, Heywood founded the ALS Therapy Development Institute (ALS TDI), the world's first non-profit biotechnology company. Today Heywood is chairman of PatientsLikeMe, where he provides the vision for its patient-centered medical platform.
Named one of “15 companies that will change the world” by CNN Money, PatientsLikeMe is a personalized research and peer care platform that allows patients to share in-depth information on treatments, symptoms and outcomes. Heywood's work has been profiled in the New Yorker, New York Times Magazine, BusinessWeek, 60 Minutes, CBS Evening News, NPR, Science, and Nature. Heywood and his brother Stephen were the subjects of Pulitzer Prize winner Jonathan Wiener's biography, His Brother's Keeper and the Sundance award-winning documentary, “So Much So Fast.”
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